If you ask most people, they'll tell you girls are supposed to like pink.
They'll say that girls are supposed to tick the boxes on their bucket lists next to "big white dress" and "fairy-tale wedding." Girls are supposed to throw tea parties and dress dolls and giggle and cry and sit on the sidelines while boys score goals and go home covered in grass stains.
And that's where most people are totally wrong. In an effort to highlight the strength and joy that comes with playing "like a girl," Always proves that those three words are far from insulting. They're full of so much power.
While other people are busy telling girls to quit, they're busy telling each other one simple thing in response: "Don't you dare."
If girls enjoy princesses and tea parties, there's absolutely nothing wrong with that. What's wrong is forcing all girls to stand behind walls built with stereotypes and expectations.
To learn more about the Always #LikeAGirl campaign, be sure to check this out.