X-Men: Apocalypse may have been a moderate hit on its opening weekend, but not everyone is pleased with the film. While the violence perpetrated by Apocalypse (Oscar Isaac) against Mystique (Jennifer Lawrence) makes sense in the context of the film, images of her being choked by the all powerful mutant have been pulled out of context and splattered all over billboards advertising for the film. Rose McGowan has made news lately for speaking out against the rampant sexism in Hollywood, and she spoke with The Hollywood Reporter about some issues raised by the Apocalypse marketing.
According to McGowan:
There is a major problem when the men and women at 20th Century Fox think casual violence against women is the way to market a film. There is no context in the ad, just a woman getting strangled. The fact that no one flagged this is offensive and frankly, stupid. The geniuses behind this, and I use that term lightly, need to take a long hard look at the mirror and see how they are contributing to society. Imagine if it were a black man being strangled by a white man, or a gay male being strangled by a hetero? The outcry would be enormous. So let’s right this wrong. 20th Century Fox, since you can’t manage to put any women directors on your slate for the next two years, how about you at least replace your ad?
While some of her words are sure to inflame, especially the lack of intersectionality in her view (saying that women have it harder than black men and members of the LGBT community is problematic), she does raise a valid question. At which point does violence against women became a casual form of entertainment?