The New Day is one of the most popular acts in WWE. During WrestleMania weekend, they sold more merchandise than any other performer in the company. They are consistently one of the most talked-about segments each week on Raw. And for several months now, they’ve been hawking a fake cereal called Booty-O’s. The bit is so popular that their spectacular WrestleMania entrance this year had them emerging from a gigantic box of the fictional cereal, dressed as Dragonball Z characters. (Wrestling contains multitudes.)
In case you forgot, The New Day “unveiled” Booty-O’s back in March, at the Roadblock special on the WWE Network.
You can rest easy, because on Thursday, The New Day revealed at the San Diego Comic-Con that Booty-O’s are fake no more. Big E had the following to say at the panel, according to IGN:
It’s a very real thing. The cereal actually tastes phenomenal. It really does. We just tried it a couple days ago. It’s real.
Take that with a grain of salt, because I watched the season two episode of “Swerved” where The New Day tricked little kids into eating food that tasted like farts. I’m onto you, New Day. You can’t trick me into drinking your booty juice. Fool me twice, shame on your butt jokes.
You can pre-order boxes of the cereal (for $12.99 a pop) at f.y.e., of all places. The detailed product description:
Get your recommended daily value of Positivity, Unicorn Magic, and Trombone music! All part of a balanced New Day Breakfast! This delicious and nutritious New Day cereal comes with marshmallow shaped booty crowns, unicorn horns and rainbow hearts. Just add milk and feel the power!
For some time now, WWE has been selling Booty-O’s boxes on their online store, but those just come with a stupid old T-shirt inside. Nobody wants things you can wear. Clothes are useless. What we really crave are cereal marshmallows. I’m glad WWE got all the letters I’ve been writing. They’ll know which ones are mine because they’re in crayon and just say “WHEAR BUTY O.”
Basically, what I’m saying is, the system works. Go buy some butt-themed cereal.